Sofija
Interview conducted on April 15, 2021
By Dan Locke
Pronounced “sophia”, R&B artist Sofija is a 22-year-old Portland native offering a fresh and soulful sound with the influence of artists like Kehlani, Mac Ayres and NIKI.
What is your upbringing?
I am originally born and raised in Portland, OR. I lived in the city and had a really great childhood in a home that cultivated creativity. Both of my parents were musicians, and my little brother and I grew up playing music as a result.
How did you discover music?
It was definitely a combination of exposure through my parents and being naturally drawn to it on my own. Both of them had really unique tastes so I was exposed to everything from Classic Rock to Jazz, and everything in between. They both were in a 90s Indie Rock band together in the local music scene and started their own label. They both were frequently singing and playing instruments. On my own, I became a big fan of Pop, and later Hip-Hop, R&B, and Rap.
You taught yourself to play piano at an early age. How old were you?
My mom put me in lessons when I was about five, and we ended up going through quite a few teachers because I was just having such a tough time with learning. I was a really stubborn kid and I couldn’t stand being told what to do, and I think the sheet music/theory aspect of it was just too hard for me to understand. I also would not practice outside of the lessons which also wasn’t great. Eventually, my mom pulled me out and pretty much said I could figure it out for myself if I cared enough about it. As an adult, she has told me that she knew my creativity would better serve me without being confined through structured lessons, and she felt I might fall in love with the instrument on my own. Since I did love playing the piano and singing, I started making up tunes and always having the piano as my main instrument alongside the vocals. Over time I just began to play by ear instead of reading music.
What is the local music scene like in Portland OR?
I truly wish I got to experience it more before moving to LA! Since I moved to LA for college, I myself haven’t spent much time performing there aside from a few open mics here and there, but I can tell you it is a very cool and creative scene. I’ve heard a lot about it from my parents as well, and I would describe it as a creative community. I have a handful of friends back home who do music with me also, and although it’s kind of a smaller crew of people around my age, there are some talented kids who are going places.
Why just the name Sofija?
My real name is Sophia-Marie, but I typically have just gone by Sophie. My last name doesn’t have a ton of star power I would say, and I’ve always been drawn to just having something simple for a stage name. I wanted to come up with something that was still similar to my real name but unique, and something that people would remember. I felt like Sofija (pronounced Sophia) was different enough but still felt like me.
Describe your music.
I think there is still a lot to my sound that people haven’t heard yet, and that I am also finding out for myself. I would describe it as contemporary R&B if I have to put it in a specific category, but also, elements of my sound can go from something more old school to incorporating some pop elements as well. In terms of the subject matter, I write about, most of it is about something completely real that has happened to me, or at the least, inspired. Music has definitely been a very therapeutic outlet for me so everything I sing about comes from very real emotions and experiences.
What was your first performance like?
Sadly, as a newer artist emerging during Covid, I have not been able to perform much as of lately. However, when I think of my very first performance ever, I can remember my dad accompanying me on guitar at my fifth-grade talent show while I sang “A Dream Is A Wish Your Heart Makes” from Cinderella. I am sure there is a silly video of it out there somewhere.
Royalties never appear like magic. Royalties are only sent to you through work undertaken by a PRO to ensure that their members are getting paid. If you’re not yet signed up to a Performing Right Organization like ASCAP, BMI or SESAC, you may not be receiving all the royalties you deserve.
Do you belong to any songwriters’ organizations like the International singer-songwriter association, SESAC, BMI or ASCAP?
Yes! A very important early step to take. I am currently with ASCAP.
What makes a good songwriter?
The main thing I would say is to write about what you know, or at least find a solid inspiration and commit to it. Other than those general things, I would say that it’s a pretty specific balance of writing something real, but crafting that emotion/experience/phrase/etc. into something that sounds good sonically and in terms of how the phrasing is structured.
You started to write your music at 10. What was the title of your first original song? Did you record it?
Wow I wish I knew! I am sure there are some old papers with the songs written on them somewhere. It was definitely something silly; probably writing about my heartbreak over a boyfriend I never had. Definitely did not record it, and that’s probably for the best.
What is the process of writing your music?
It definitely depends, but I would say that most of the time I normally think of the lyrics before, or bits and pieces of them at least. Sometimes I think of random melodies too. Whichever comes first, it ends up going into my voice memos and being written down in my notes. Sometimes I’m feeling so inspired and I write something in full in one sitting, and other times it takes days or months or sometimes even years to come back to ideas.
Tell me about your latest single “Right Next to You”?
I wrote this song actually a few years ago as a Sophomore in college which has definitely come as a surprise to people when I’ve discussed this song. One of my dear friends, artist, and producer MCAMP came to me and offered to produce some of my work. I normally am very involved in the production process, especially in terms of already having a clear vision in my head of specific elements I want to be included or just the way it should sound, but I wanted to show Michael (MCAMP) a tune that I didn’t already have something super concrete in mind for so that he could just do his thing. He’s been a good friend of mine since high school, and we have very similar styles of the music we create. I know that he knows what I want and what I am looking for with my music, and he captured the essence of the vibe I was hoping for perfectly.
How did you write “Right Next to You”?
I wrote this song in my tiny college dorm room, and this is one of the few I’ve written that was not really about a specific person. The song is more about a feeling of deep care for someone, and a feeling that I had hoped to have one day about someone. In this case, the melody came first, and the rhythm I came up with was helpful in allowing the lyrics to flow really easily. MCAMP also contributed to the songwriting and I would not have the end hook if it wasn’t for him.
Why did you pick Nathan Xia to direct and produce the video? Some of Nathan’s work include Goodnight America:
Nathan is actually one of my good friends from college! We met through mutual friends and realized we both were in these creative fields. We have been friends ever since, and he has believed in my work, and has been so supportive in helping my music take on a new life through video. He has been so great to work with and he rolls with any and all punches. I undoubtedly knew he would do a great job because of his talent, and the two of us work very well together.
How soon will we be hearing more music from you?
Very very soon hopefully! I have a few different singles in the works currently with different producers, so as soon as one of them is ready, it will be out shortly after! Very excited to show people what is coming next, especially in terms of how some of my stuff may be different or similar to “Right Next To You.”
What are your feelings about streaming music?
I think it is great! It’s a very convenient and innovative way to listen to your favorite artists easily. However, that doesn’t negate all the many issues that pertain to artists not being paid really anything at all for our streams. I think some platforms are offering cool opportunities for artists in terms of allowing for more fan engagement, which couldn’t occur without it being something digital most likely. However, there is nothing like going to a record store and picking up a physical CD of a favorite album.
The symbol # is known as the number sign, hash, pound sign and a sharp sign in music. The symbol has historically been used for a wide range of purposes since 2007, widespread usage of the symbol to introduce metadata tags on social media platforms has led to such tags being known as “hashtags”, and from that, the symbol itself is sometimes called a hashtag.
Are people forgetting that the # is a part of music?
I do think that many artists forget about them and their power (I am guilty of this!!) They are incredibly useful for getting more eyes on your post. I think there are lots of ways that artists can incorporate hashtags in posts in creative ways.
Digital vs. vinyl?
Digital if you want convenience, vinyl for an experience.
What song from the past is in your mind right now? Moreover, what is the meaning that song means to you?
Lately I’ve been on an Aaliyah kick, and “At Your Best” has been stuck in my head for days!! I adore this song. It was the first I ever heard from Aaliyah, and it opened my eyes to how powerful R&B music is.
If “Video Killed the Radio Star” do you think that the Covid-19 virus has killed live music? Do you feel the Covid-19 virus is going to affect the music business in the future?
I sure hope it has not killed live music, (at least not permanently!) Live music definitely has not really been a thing since Covid has begun (although some countries have figured it out), but I think once it starts happening again fully, people will be dying to attend these events. If anything, live music will be even more fun and emotional experience since people haven’t attended these types of functions in so long.
What have you been doing with your self-quarantine?
As a student, I have had more than enough to stay busy with. I am a senior, however, so I will soon be saying goodbye to schoolwork! Lots of assignments, and I have also had a lot more time to write music as well.
How is college coming along?
I have had a truly incredible college experience at Loyola Marymount University in Los Angeles. I’ve learned a lot, both academically and about myself, and I’ve made the best friendships ever. It has definitely shown me how much I love LA, making me ready to call it my home after school. It’s been a great experience but I am also ready for the next chapter so that I can have more time to pursue music fully.
How do you stay healthy during the lockdown?
The main thing I would say is upkeeping my physical fitness. I worked out pretty regularly before Covid, but I definitely took it to another level and became very committed when it hit. When the gyms fully closed initially, I had no choice but to order my own weights and start running. I was never a runner before but now I love it and it keeps me sane.
Have you discovered or rediscovered any new hobbies?
Yes! I was never much of a cook before but I had time to try making new stuff, and I also began reading a lot more. I used to read all the time as a kid and have missed it. I’ve also taken this time to learn a lot more about music PR and marketing, and have been improving my guitar and production skills.
Many artists are doing nightly concerts over either YouTube, Facebook, Twitter, or Instagram. In October that is going to change at least on Facebook. Facebook is cracking down on livestreamed shows that include recorded music with new terms of service, preventing artists from using the platform for “commercial or non-personal” purposes, unless they have obtained the relevant licenses.
The updated music guidelines state that users “may not use videos on our products [which include Instagram] to create a music listening experience […] This will include “ [Facebook] Live,” and stipulates that such content should be posted for the enjoyment of friends and family only.
How do you think this will change the landscape of Facebook?
It will change the landscape greatly, no doubt. It’s unfortunate because this can be a really powerful way that artists connect with their fans, and this might become more difficult to do with these regulations. However, social platforms are constantly changing and I think artists need to be ready to adapt and find new ways of being creative and reach their fans.
How can bands keep their fans if they cannot play live in front of the fans and sell merchandise to them at the show?
I would say social media use and engagement is most important! Livestreaming, like we just spoke about can be helpful in creating a similar experience. I think TIk Tok specifically is also allowing for cool fan/artist experiences so that can be a helpful app to utilize as well.
Is pay to play still a thing? Now pay to play also means things like a playlist on the internet and opening slots for a major band on tour.
For sure. It definitely depends on the context but I think that dynamic definitely still exists out there. I think good and bad elements can come along with this concept. For example, paying for playlist inclusion is questionable, but taking a slot as an opener for a major band could be a great opportunity for a new artist!
What about Holographic concerts in our living room?
Yes, yes yes. The Tupac hologram set the bar high. I would love to see more like this.
Governments around the world are hearing the call of thousands of music creators and included protections for the music community in the omnibus bill. In addition to extended and improved unemployment benefits and small business loans for freelance creators, the package includes several bills which the Recording Academy, its members, and the larger music community advocated for. From the Save Our Stages Act, provided a lifeline to performance venues and promoters, to the CASE Act, which creates an avenue for smaller creators to defend their copyrighted works, Congress has ensured that both music creators and those who act behind the scenes to bring music to life are given the support they need during this difficult time.” Do you think this will save music venues?
I have hope! It really broke my heart to hear about iconic music venues having to close as a result of Covid, so it makes me happy to hear there are efforts being made to solve this. It’s hard to know how many venues could be saved but I am very hopeful.
Did you know that the Grammys MusicCares can help artists? The MusiCares COVID-19 Relief has helped thousands of music industry artists and professionals during these difficult days. This is the most recipients helped, for any single event, in MusiCares’ history. The need remains great, and these unique times remain critical for music people. It has taken a community uplifting one another to get through this pandemic, and MusiCares has pulled together a list of additional organizations and resources to further support you. RELIEF RESOURCES. Have you applied for it yet?
I have not applied! This sounds great though, I will definitely check it out.
In the past if a musician stops doing music, they find a new career. For example, David Lee Roth from Van Halen became a licensed EMT in NY for 6 years, San Spitz (guitarist for Anthrax) became a master watchmaker, Dee Snider (Twister Sister) voice over work for SpongeBob SquarePants. If you couldn’t do music, what would you like to be doing?
This is kind of out of pocket, but for a really long time I wanted to be an FBI agent and wanted to study Criminology hahaha. I did end up studying this a bit in college but that was just not in the cards. More realistically, I would be doing something else in the music industry. I am passionate about the business side as well as my own music.
What is your happy place?
Mt. Tabor park in Portland OR. The best spot in the world.
A Lot of musicians such as Stevie Nicks, Bob Dylan, Taylor Swift, Journey, Def Leppard, and Shakira have sold their catalog rights within the last year. Bob Dylan sold his entire catalog for a reported $300 million. Once you get to the age of about 70, publishing is far more lucrative than the mechanical royalties paid to artists based on sales, airplay and streams. A good example of this is Michael Jackson brought the rights to the Beatles catalog in 1985. And in the late 80’s the Beatles Revolution appeared in a Nike commercial.
The lump sums being offered by publishing firms are more tax friendly concerning estate planning.
Do you think you would be willing to sell your back catalog if someone like Universal is willing to buy everything, such as all the rights to all your songs? Another factor is mortality.
Ooh that is tough. I am sure this type of thing is really dependent on each artist specifically, and where their career is at. The idea scares me and I’d learn towards saying no, but who knows how I may answer down the road.
Spotify’s ‘Stream On’ event on Monday (February 22), the company confirmed that more than 60,000 new tracks are now being ingested by its platform every single day. This means people are adding new tracks uploaded to its platform every 1.4 seconds.
The figure, announced by Spotify’s co-Head of Music, Jeremy Erlich, means that across the course of this year, approximately 22 million tracks will be added to Spotify’s catalog. Spotify confirmed in November last year that its platform now played host to around 70 million tracks.
Therefore, it’s reasonable to assume that, by the end of 2021, Spotify will be home to over 90 million tracks. And that in the early part of next year, it will surpass a catalog of 100 million for the first time.
But still back at the beginning of the year Spotify deleted 750,00 songs, mostly from independent artists. What do you think that could mean for independent artists?
This could definitely be super problematic for newer independent artists who are wanting to get some eyes and ears on their work. This could definitely entail a very difficult start to a career if artists aren’t able to have their content stay up on the platform.
Sony Music in November and Warner Music Group in December, The ByteDance-owned video app revealed on (February 8) that it has struck an “expanded” global licensing agreement with Universal Music Group. Now that TikTok is now fully licensed by all three major record companies, will you start using TikTok more?
Oh yes, most definitely. This is for sure an area of improvement for me and I’ve been thinking of lots of new creative content ideas.
Anything you would like to say in closing.
Thank you so much for having me!! Go check out the video for “Right Next To You!”
